This episode of the Creative Equation Podcast is all about highlighting your customers and how it's a great strategy for both customer retention and customer acquisition. The customer is always right. This is a pretty well-known phrase that has been the cornerstone of business for over one hundred years. It may seem like cliched advice but it actually is incredibly important to customer relations and customer retention.Speaking of customer retention, one of the most effective methods available for customer retention and customer acquisition is customer highlighting, which can be summarized in three simple words: appreciation, gratitude, praise.When you highlight your customers, they will feel appreciated and their happiness will correlate with increased loyalty toward your business. You can recognize your customer's value through various different ways and we’re going to discuss many of them today on the show. But just to name a few…  handwritten thank you cards, social media shout outs, or even simply saying hello in person when you see them. These are all great ways to do this! Join Brandan Ritchey from Brandan Ritchey Creative as he discusses this great marketing strategy!

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