“You need a strategy.” We hear this mantra from all disciplines, but what does it mean? In this episode of The Craft, Carter and Colby work to define strategy and understand how strategic thinking manifests in creative pursuits. The discussion explores the difficulty of diagnosing the root problem and imposing proximate objectives. They conclude by noting how artistic taste is crucial in developing good strategy. Chapters:0:00 Introduction to Rumelt's Good Strategy Bad Strategy6:30 Strategy and values10:45 Honest evaluation and the creative process15:16 Contrasting strategy in business and creative pursuits  22:38 What’s missing in creative practices27:48 Imposed coordinated action 29:45 Developing proximate objectives35:04 Diagnosing the “true” problem38:07 Artistic taste as a tool for diagnosis Links: Richard Rumelt's Good Strategy Bad Strategy: The Difference and Why It MattersSend feedback or topic ideas to [email protected].··Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.

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