Everyone hates how they look and sound on video.... yet we all know it's where the future of marketing lies. The key to great video? Start recording now (more than you could even publish), and then take a risk and publish something you don't love. Rachael talks to Loud Cat Creative founder Reid Kerley on when you're ready for professional video, what you have to achieve in the first few seconds of any video, and why car-videos are a no-go. To learn more, visit the show notes. Connect with Rachael & April on Instagram!

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