How to Choose Keywords for Google Ads (What $400K in Wasted Ad Spend Taught Me)

08/12/2025 12 min

Listen "How to Choose Keywords for Google Ads (What $400K in Wasted Ad Spend Taught Me)"

Episode Synopsis

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Let’s talk about how to choose the right keywords for your Google Ads campaigns to avoid wasted ad budget. This video breaks down how to find keywords with strong intent, analyze competition, and balance cost-per-click with potential ROI. You’ll discover how to use tools like Google Keyword Planner and competitor analysis to uncover profitable opportunities. Whether you’re running your first campaign or refining an existing one, you’ll leave with a clear keyword strategy you can apply immediately. Watch until the end for a bonus tip on how to group your keywords for better ad performance.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are Google Ads keywords?Keywords are the words or phrases that trigger your ads when people search for products or services related to your business.How do I find the best keywords for my campaign?Use Google Keyword Planner, competitor websites, and your own customer data to identify search terms with high intent and manageable competition.What’s the difference between broad match, phrase match, and exact match?Broad match reaches the widest audience, phrase match targets searches containing your phrase, and exact match only triggers when the exact term is searched.How many keywords should I include per ad group?Aim for 10 to 20 closely related keywords per ad group to keep your ads and landing pages highly relevant.What are negative keywords, and why are they importantNegative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving click-through rates.Should I target high search volume or low competition keywords?Ideally, target a balance, high-intent, medium-volume keywords with moderate competition often yield the best ROI.How often should I review my keywords?Check performance weekly at first, then refine monthly as data accumulates.

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