First batch gone in 48 hours. ~400 jars in ~3 months. Then AHS reached out—so Steven paused home production, moved into a commercial kitchen, and kept building.Drunken Phở’s founder Steven Nguyen breaks down how a family Vietnamese satế (lemongrass chili oil) became a real brand: a 12-jar retail test that sold out in ~3 days and expanded to five stores, scrappy pop-ups (30 jars in 30 minutes; 45 in ~2 hours), and content that actually converts.What we cover:- Satế vs. generic chili oil (and why consistency is hard)- Compliance & ops: AHS pause → permits → commercial kitchen- Retail: test → sell-through → reorders and cadence- Pop-up playbook that moved product fast- Content engine when you only have an hour a dayGuest: Steven Nguyen — Founder, Drunken Phở (Edmonton, AB) Find them: www.drunkenpho.ca, Lucky Supermarket locations (AB)Start your podcast with RSS.com — launch, distribute everywhere, and track analytics. Use our link to support Spare Bedroom Studios: https://rss.com/?via=9f1700

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