In this episode of The Contract Playbook, host Casey Handy-Smith talks to Mia Cunningham, co-founder and director of talent at Alora Society. Mia shares how they use custom AI playbooks to speed up contract negotiations and secure the best deals for their creators, offering a behind-the-scenes look at how AI is helping scale their agency.
Timestamps:
00:00 - Introduction to The Contract Playbook Casey introduces the episode and discusses the power of AI in scaling agencies and improving contract negotiations.
00:21 - Season Overview: AI in Contract Review Casey explores AI's role in transforming contract review and management for creators and talent agencies.
01:03 - Interview with Mia Cunningham Mia shares her background, journey into talent management, and how she co-founded Alora Society with her partner, Kaylea Nicole.
01:16 - Mia’s Background and Journey Mia recounts her experience transitioning from working in social media and PR for a national brand to managing Kaylea’s brand and eventually founding Alora Society.
01:59 - Founding Alora Society Mia explains how Alora Society focuses on long-term, relationship-driven influencer management rather than transactional partnerships.
02:11 - Alora Society's Operations and Philosophy Mia describes their agency's mission to advocate for creators, ensuring they get the best deals while maintaining strong ethical standards.
10:28 - Challenges in Contract Management Mia discusses early challenges in managing contracts manually, such as repetitive tasks and the time it took to review contracts.
11:54 - Integrating AI in Contract Management Mia shares how they began integrating AI into their contract process to improve efficiency, especially as their agency scaled.
13:51 - Custom AI Playbooks for Agencies Casey and Mia dive into how Alora Society created a custom AI playbook tailored to their agency’s needs, allowing them to streamline contract review.
37:06 - Training and Scaling with AI Mia discusses how Alora Society is using the custom playbook to train new team members and scale the agency while maintaining consistency across contracts.
43:08 - Conclusion and Final Thoughts Mia reflects on how AI has transformed their contract process, saving time, increasing efficiency, and allowing them to scale with confidence.
Key Takeaways:

Scaling with AI: Alora Society has effectively integrated AI to scale their agency and improve contract efficiency. AI helps speed up redlining and ensures consistency.
Custom AI Playbooks: The agency built a custom AI playbook, allowing them to automate repetitive tasks and apply consistent terms for their creators, including clauses for late payments and termination fees.
Efficiency in Contract Review: By using AI, Mia can review contracts in a fraction of the time it used to take, reducing the cognitive load and ensuring accuracy.
Ethical Agency Practices: Alora Society's philosophy centers on maintaining integrity and advocating for creators, ensuring fair negotiations with brands.
Empowering Teams: AI enables the agency to scale by providing a system for training new team members in contract review and keeping everyone aligned on contract standards.

Resources:

Alora Society
Follow Mia on LinkedIn
Connect with Alora Society on Instagram

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