ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "030 - Customer Journey Marketing An Example of Crafting B2B Messaging with The Right Language"
Episode Synopsis
Crafting the perfect marketing messaging can be a difficult thing to approach. We discuss b2b marketing strategies and share an amazing example using customer journey mapping techniques. We dive into really documenting the customer experience and then understanding language structures and hidden linguistics meanings in an exciting new method to craft an effective marketing message based on the customer journey and experience you want them to have.
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