Tess Needham on Developing Content for Multiple Personas, Collaborating with a Distributed Workforce, and Leveraging Creativity

12/07/2020 39 min Episodio 2
Tess Needham on Developing Content for Multiple Personas, Collaborating with a Distributed Workforce, and Leveraging Creativity

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Episode Synopsis

Tess Needham, Content Marketing Manager at WordPress VIP, drops by to share how she got into the content marketing profession, developing content for multiple personas, how her team at Automattic (the company behind WordPress VIP) handles collaboration being a 100% distributed workforce, and more.