Branding encompasses so much more than your logo, fonts, and brand colors. It's also about your values, your core message, and what you believe in. And part of your branding could also be your unique niche. This week on the podcast, guest Mallika Malhotra and I are talking about what this looks like and how to set boundaries so you're only taking on ideal clients. We also talk about being more cohesive in your brand, creating the right culture in your business, and being more visible in a way that feels good to you. As you start planning the new year in your business, this is a great episode to help you take a step back and really move forward more solidly.   Mentioned in This Episode Brand Attraction Society Episode 151: Leveraging Other Peoples Audiences About Mallika Malhotra   Mallika Malhotra is an award-winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

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