Every business needs an email list. Every. Single. One. Some (those who are trying to sell a lower-priced offer or a group program or a membership) need a larger list than others (those who are selling a higher-ticket offer to just a few 1:1 clients), but everyone truly does need a list. There are a lot of ways to get people on your list; one of those ways is a quality opt-in. But a checklist isn't actually a quality opt-in. Sorry not sorry. Once upon a time, a checklist was an effective opt-in but not anymore. Your audience is looking for something more. What's a business owner to do? What will you use to encourage ideal clients to opt into your list? Listen in and I'll share some questions to ask yourself before developing anything and formats you can use to deliver exactly what your audience needs.   Mentioned in This Episode Episode 63: Staying Inside Your Zones of Genius Episode 138: Know Your Zones of Genius for Content Ease

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