Listen "120. Knowing and Growing Your Client Journey"
Episode Synopsis
One of those things that we hear a lot about is the client journey--the path people take with your brand. The truth is the client journey starts well before the initial discovery call. Your client's journey begins the moment they've identified the problem that you solve. In this episode, I'm going to walk you through the client journey--what the stages are, what that content looks like, and some special considerations for the types of content you might create. And, as always, I do this with the caveat that you need to do what works for you. This episode was just a fraction of what you'll get out of the free Client Journey ebook. Be sure to grab your copy to start your journey. Listen in! Mentioned in This Episode Episode 51: Why Client Journey Matters When Creating Content Client Journey Ebook Content Mastery Lab
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.