You need content to have a content strategy, right? What if I told you that some of the most important parts of your content strategy aren't your content at all? (Say WHAT!?) It's true. You can publish content all day and all night and it won't matter unless you have the four things that I talk about on this week's episode of the Stories in Small Business podcast.  Too many business owners are publishing content just to say that they're being consistent and visible. But it's just a waste of time if you're not doing it right. It's costing you time and money (and probably some grey hairs and time with your family) to publish all the content--and you're not seeing the increase in engagement, followers or sales. Tune in this week as I talk about the four most important parts of your content strategy. Thankfully some of these are really quick shifts you can make, though others will take a bit more time. Mentioned in This Episode Content Strategy Clarity free challenge Client Journey eBook  Episode 30: How to Build Your Social Strategy with Andrea Jones Episode 13: How to Increase the Reach of Your Content

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