Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20 Interpersonal sales skills15:30 Content ROI20:14 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn 

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