Jimmy Daly, the Co-Founder and CEO of Superpath, walks us through his early experiences in content, his opinions on when content marketers should work in-house or go the agency route, how he came up with the idea of SuperPath, and much more.

Show notes:
• :20 His early days in content
•  5:30 The pros and cons of working in-house versus at an agency
• 10:30 Lesson's learned from working in sales
• 18:30 The journey in coming up with and launching Superpath
•  24:20 How content marketers should think about and use ChatGPT

Show links:
• Follow Jimmy on Twitter and/or Linkedin
• Follow Jon on Twitter and/or Linkedin
• Learn about Superpath

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