Alex Sarama is the founder of Transforming Basketball. He is widely regarded as an industry-leading practitioner within the field of contemporary skill acquisition and more specifically, the usage of the constraints-led approach. Sarama's bestselling Amazon book, Transforming Basketball, was released in April 2024. He has delivered clinics in over 40 countries around the world and worked as a coach developer for numerous organizations and international basketball federations. This includes work done in multiple sports outside of basketball.

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