In this episode of The Conquer Cast, Trevor sits down with Pete Nelson, co-founder of SISU Sauna and a passionate entrepreneur with a heart for endurance and wellness.Pete shares the incredible journey of launching SISU Sauna, an outdoor wellness brand that was born during the challenges of COVID and driven by resilience, vision, and purpose. From starting out as a sauna wholesaler in Ohio to becoming a premium manufacturer, Pete opens up about the meaning of "SISU" a powerful Finnish word that represents grit, courage, and inner strength and how that mindset fuels both his business and his ultra-endurance lifestyle.This episode dives into the power of discipline, connection, and doing hard things in pursuit of a life filled with purpose and impact.Follow Pete Nelson and SISU Sauna:https://www.instagram.com/peternelsonii/https://www.instagram.com/sisu_sauna/https://sisulifestyle.com/Follow Trevor Farnes:https://www.instagram.com/trevorfarneshttps://twitter.com/TrevorFarneshttps://www.youtube.com/@TheConquerCollectivehttps://mtnops.com/pages/conquer-hungerBuy The Conquer Code:https://theconquercollective.coFollow The Conquer Collective on Facebook:https://www.facebook.com/profile.php?id=61574228792256

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