The biggest fintech wins don’t start with features—they start with identity. We sat down with Curity CEO Gustav Sahlman fresh off Nordic Fintech Week to unpack why identity is now the strategic layer for conversion, retention, and rapid product launches, and how AI is reshaping what customers expect from every interaction. From passkeys and biometrics to data sovereignty and deployment freedom, we dig into practical choices that make security feel effortless while staying compliant across KYC, AML, and GDPR.Gustav brings a builder’s perspective on cloud‑native IAM: portable architecture for API‑rich environments, orchestration for human and non‑human users, and the freedom to run on‑prem, in private or public cloud, or as a managed service. We explore how to avoid vendor lock‑in, tune user journeys for different segments, and adopt passwordless flows that cut friction without weakening assurance. Along the way, we address the global UX bar set by Apple Pay, Google Wallet, and industry wallets in Europe—and why even local fintechs must design to that standard from day one.AI shows up as both accelerant and risk. Agentic systems can guide onboarding and support in natural language, but they also introduce new identities—bots, services, and tools—that need scoped access, auditability, and revocation. We talk real‑world pitfalls like convenience traps where user data is quietly used for model training, and we share how to keep sovereignty intact with clear consent, minimization, and standards like MCP for safer integrations. If you’re building in fintech and want security, speed, and UX to rise together—not trade off—you’ll find a blueprint here.Enjoyed the conversation? Subscribe, share with a teammate who owns onboarding or compliance, and leave a quick review to help more builders find the show.Thank you for tuning into our podcast about global trends in the FinTech industry.Check out our podcast channel.Learn more about The Connector. Follow us on LinkedIn.CheersKoen [email protected]#FinTech #RegTech #Scaleup #WealthTech

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