Ask any product marketing expert how important design and packaging are for selling a food or beverage brand, and the answer will be: "Extremely!" Many people don’t realize the thought process involved in creating packaging that is functional, sustainable and eye-catching. Heather Fritzsche, Co-Founder and CEO of The Spearhead Group, a pioneer in designing innovative packaging for many industries, including wine, spirits and food brands, explains her approach. www.thespearheadgroup.com The Connected Table SIPS! Podcast is brought to you by Talk 4 Podcasting (www.talk4podcasting.com/) on the Talk 4 Media Network (www.talk4media.com/).

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