This week on the podcast, I chat to Kate Rowen, personal trainer and founder of the fitness business Fifty Fitness.  Kate started her business during COVID, after she took a redundancy from her University Lecturer position.   Her business focuses on training the over 50s and she's found a real niche market in Perth.  In this podcast, we chat about: How Kate overcame the fear around going into business for herself.How she went from lecturer to personal trainer.Why she felt it was important to follow her dreams when the opportunity came knocking.How COVID gave her an advantage and she embraced it.How she has a niche target market that no one else in Perth has (over 50s PT).Why she’s writing a book about the struggles of trying to stay fit over 50.How menopause affects your health and why there’s not enough education around what it does to your body.How she loves the autonomy of working for herself and how she could never go back to working for someone elseHow important it is to have a business mentor or coach to help you learn the ropes. You can find Kate on her website here.  ----------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)You can check us out at www.redplatypuscreative.comIf you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.Or book in a free call and let's discuss we might be able to help you.

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