Send us a textSales expert and author Jeff C West reveals that the true value proposition is how your prospect's life improves through a relationship with you and your company. This customer-focused approach differentiates you from other salespeople and builds lasting business relationships.• From music education to sales success, Jeff shares his unexpected career journey spanning three decades• Jeff's "fusion points" technique combines positive emotional experiences with logic to improve prospecting results• The power of offering referrals first before asking for them creates stronger business relationships• Preview of "The Hidden Heist," Jeff's upcoming book with Bill Cates teaching essential financial literacy through an engaging bank robbery story• Business parables create memorable learning experiences by combining emotion with logic• Sales is a noble profession when focused on helping others achieve their goals• Practical techniques for shifting focus from selling products to delivering client value• The importance of using language that pulls prospects toward you rather than pushing them awayVisit jeffcwest.com/thehiddenheist to hear the first chapter of the audiobook. The book is available for pre-order now with a release date of September 16th.Support the showCheck out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

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