Send us a textBrooke Greening shares her S.E.R.V.I.C.E. framework for authentic sales conversations that help commission-based business owners sell without feeling "salesy." Her approach transforms traditional sales techniques into a relationship-building process focused on truly understanding client needs before offering solutions.• Setting expectations in the first 2-3 minutes establishes transparency and builds trust• Establishing rapport should focus on meaningful business connections, not superficial small talk• The first problem clients mention is rarely the real issue driving their buying decision• Wait at least 5 minutes of questioning before attempting to solve client problems• Objections are actually buying signals—indications that prospects want to buy but need help overcoming concerns• Create urgency by providing clear direction and hope, not through manipulation• Always establish specific next steps with date and time to prevent ghostingYou can find Brooke on LinkedIn under Brooke Greening or at buildingmomentum.info, where she offers a sales conversation assessment to help you improve your approach.Support the showCheck out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

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