Joining the show today is Cinthia Gutierrez, Premium Segment Manager Americas for Automotive Refinish Coatings Solutions at BASF. BASF has been a leader in sustainable innovation, helping collision repair businesses reduce waste, improve efficiency, and meet the growing demand for eco-friendly practices. In this episode, we'll discuss why sustainability matters for shops of all sizes, how it impacts hiring and retention, and the latest innovations from BASF that are shaping the future of collision repair. Whether you're looking to lower costs, attract top talent, or position your shop for long-term success, this episode will give you insights on how sustainability can be a competitive advantage.  Connect with Cinthia: Social: https://www.linkedin.com/in/cinthia-gutierrez-75b624218/ Website: https://refinish.basf.us/     This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.

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