As AI and big data redefine market research, where does traditional research stand? In this episode of The Collaborative Canvas, Jayant Jain, a veteran in consumer behavior, insights, and research, shares his expertise on the evolving role of primary and secondary data, the power of qualitative insights, and how brands can combine traditional and modern methodologies for more accurate and actionable insights. 🔍 What You’ll Learn: ✅ Primary vs. Secondary Data – Why both are essential for research accuracy ✅ Traditional Research vs. AI & Big Data – Can they complement each other? ✅ The Human Element in Data Collection – Why qualitative insights still matter ✅ Challenges & Future of Traditional Research – Adapting to the digital transformation ✅ Skills for the Future – Why professionals still need to master classic research techniques Whether you’re a CX leader, market researcher, brand strategist, or just curious about data-driven decision-making, this episode is packed with insights you won’t want to miss! Join the Conversation! Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. Stay Connected: - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ 🎙️Guest - Jayant Jain Linkedin - https://www.linkedin.com/in/jayantjain 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ 📱Instagram - https://www.instagram.com/the_collaborative_canvas/ Instagram-https://www.instagram.com/tccmar2024?igsh=MXBqNHc5d2FqNGt1dA== 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc Thank you for watching! 🚀 #marketresearch #consumerinsights #traditionalresearch #bigdata #ai #research #primarydata #secondarydata #cx #data #analytics #thecollaborativecanvas

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