Most people think that sales is about having a perfect script or flawless close. The truth is, sales have less to do with persuasion; it is through connection.In this episode, Cody shares a powerful perspective shift that could change the way you approach sales forever. From a Delta pilot who never sold a thing but made him a loyal customer for life, to a $30K real estate deal won on connection alone, this is the episode that brings the human side of sales back!You'll Learn How To:Create a sincere human connection to your sales advantageStop chasing scripts and start building trustReshape how you approach salesLead conversations that open relationships, not just close dealsUse the Platinum Rule to understand what your buyers needWhat You'll Learn in This Episode:01:21 - Sales isn’t about scripts, it’s about connection01:54 - One truth that reshaped Cody's way of approaching sales02:48 - The Delta pilot who won Cody over forever04:25 – Recognizing your team builds brand loyalty06:04 – What handwritten notes can do for your business07:24 - Deep heartfelt connection beats perfect sales pitch08:28 – Why Cody pays more to fly with Delta09:40 – Cody's core value in life and business: The heart-first approach10:39 – The Platinum Rule: treat others the way they want to be treated11:20 – How one $30K deal was won with zero negotiation tricks13:30 – Forget the script, ask better questions13:48 - Sales isn't about closing, it's about opening relationshipsWho This Episode is For:People leading a team who want to lead from the heartBusiness owners who want to build a real connection with people and not just stick to scriptsEntrepreneurs who are tired of relying on gimmicks and closing hacksAnyone who wants to sell with heart and not hypeWhy You Should Listen:If your offers are getting ignored, or you are wondering why prospects keep ghosting you even though your prices, pitch, and product are solid, this is your wake-up call. Cody shares a strategy that beats perfect pitches, gimmicks, and other hype… just a sincere and heartful human connection. This is sales redefined, with heart. Listen and enjoy!Follow Cody Hofhine for tools, resources, and support on your journey:Website: https://codyhofhine.com/ Instagram: https://www.instagram.com/codyhofhine/ 

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