Mastering Content Strategy for Coaches: Solving Problems, Not Self-Promotion

07/11/2025 10 min Temporada 1 Episodio 7
Mastering Content Strategy for Coaches: Solving Problems, Not Self-Promotion

Listen "Mastering Content Strategy for Coaches: Solving Problems, Not Self-Promotion"

Episode Synopsis

In this episode of The Coaching Table, we break down the fundamentals of content strategy for coaches. Too many coaches focus their content on themselves instead of solving the real, everyday challenges their potential clients face. We share how to build a content plan centered on the ten most common daily problems your audience experiences. By offering actionable solutions for free, you establish trust, create reliance, and show prospects the kind of value you can deliver as their coach.This shift—from self-focused content to client-focused solutions—helps you build stronger relationships and position yourself as the go-to authority. If you want to upgrade your content approach and start creating posts that actually resonate, this episode gives you a practical blueprint to follow. What You’ll Learn in This EpisodeThe biggest mistake coaches make with content.How to shift from self-promotion to problem-solving.Why focusing on the top 10 daily client challenges creates authority.The value of giving away actionable advice for free.How problem-solving content builds trust and long-term clients.“Clients don’t care about your story until you’ve helped solve theirs.” Episode Chapters 00:00 Introduction to Content Strategy for Coaches01:09 The Biggest Mistake Coaches Make02:25 Shifting Focus: From Self to Solution03:45 Creating Practical Content: The 10 Daily Problems05:23 Addressing Concerns: High-End Coaching and Free Advice07:00 Building Trust Through Free Solutions09:19 Conclusion and Action StepsGet Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.Get Started with NoomiiReady to grow your coaching practice? Get your free coaching listing at Noomii.com

More episodes of the podcast The Coaching Table