How Do You Find the Right Stories for Clients?

The CMD-Z Show
29/05/2023 49 min Temporada 3 Episodio 17
How Do You Find the Right Stories for Clients?

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Episode Synopsis


Finding just the right story to encapsulate a client's brand and mission can be a challenge. From understanding your central themes to knowing the story's purpose to discovering how your voice works within the project, there are a lot of working parts to consider. On this week's episode, Matt and Shelby discuss how you can find those stories and, once found, how to tell them well. 

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