While there will be plenty of evaluation of how the 2024 US elections played out, we take a look at 13 tips that we can learn from the campaigns that can be used for tech communications.SHOW: 871SHOW TRANSCRIPT: The Cloudcast #871 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW NOTES:Dithering - Trump Tech PolicyStratechery - Big Tech, Little Tech, Chips and HardwarePivot - How Trump will Impact Tech, EconomyCube Podcast - https://www.thecube.net/cube-podcastSHOW SPONSOR:Upgrade to the next generation of the cloud.  Oracle Cloud InfrastructureCAN THE TECH INDUSTRY LEARN ANYTHING FROM POLITICAL CAMPAIGNS?It’s very difficult to disrupt the incumbent or most well-known nameIt’s more difficult to prove “what if” (future) vs. something that already happenedFigure out messaging velocity and variability (change the story vs. stick to the story)Plans tend to defeat a lack of plans (or vagueness)Fear is as powerful a motivator as hope/joy/possibilitiesComplex topics (eg. democracy, DevOps) are difficult for people to understand, if they aren’t well defined.People tend to make decision with their wallet, based on their current situationAre you speaking to a niche audience, or a large audience? If your competition defines you, you need to reframe it quicklyIf your competition finds a liability, you need to address it quicklySometimes small things can be the center of the discussionKnow where your audience is getting their information from (traditional vs. modern channels)Are you trying to get people to align on an issue, or a set of virtues (align to a group)?FEEDBACK?Email: show at the cloudcast dot netTwitter: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

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