ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brian Bradley Calls Himself “The Most Selfish Human on the Planet” (And It’s a Good Thing)"
Episode Synopsis
Brian Bradley is the Vice President of Brand Development and Strategic Programs at Egoscue, Inc. The Egoscue Method provides safe, effective and permanent relief from chronic pain without prescription painkillers or invasive surgery. Brian has been on a deep, soul-based mission to help millions of people learn how to live healthier, pain-free lives. As a Posture-Pain-Performance coach, his clients include Tony Robbins, the NFL, the PGA, MLB and NBA among others. Though these clients are amazing, it’s the normal, in-the-trenches person who really excites Brian. He loves helping them dig deep into their structure to realize “you’re not broken…you’re just bent, a bit”… and get them to their next level.
URL for podcast listeners to get the eCises:
www.egoscue.com/Podcast
Instagram
@egoscuemethod
@thebrianbradley
Facebook
@The Egoscue Method
@TheBrian Bradley
EPISODE TRANSCRIPTION:
Brett Gilliland
Welcome to The Circuit of Success. I’m your host, Brett Gilliland, and I am with the Brian Bradley. Brian Bradley. What’s up, buddy?
Brian Bradley
Buddy? How are you? I love that “the” Brian Bradley, you know, there’s two ways that I want to spell my name and some people misspell it, they put the A before the “I”. And I send it back. I just send back a thank you there like for what? And I’m like, I’ve always wanted my name spelled that way. But you’ll learn by the end of this podcast that it really doesn’t pertain to who I am. But “the” Brian Bradley is, yeah, that’s my Instagram, Facebook, all that stuff. Because I’m not that narcissistic. I’m not that narcissistic. I am on social media, which means I am partially narcissistic. But it’s because the Tampa Bay Lightning hockey player he owned Brian Bradley, he wouldn’t sell it to me. So I had to go with the “the”.
Brett Gilliland
“The.” So you see Ohio State? I think they just put a little deal on that word. “The” Ohio State University.
Brian Bradley Yeah, they trademarked it to the Ohio State University. The question is, can “The” University of Miami use it? Can you know––
Brett Gilliland “The” Eastern Illinois University where I went?
Brian Bradley
Or mine You know, I won’t even mention where mine was.
Brett Gilliland
That’s funny. Well, hey, man, it was I was on a trip recently. And in Tahoe and my buddy Chad Coates started talking about this, the Egoscue method. And I was like, man, I’ve never heard of this. And he literally, we talked about it for like the next 10 or 15 minutes on a way to go hiking in Tahoe in the mountains. And it was amazing. I went to your website, he was talking about it. He also hired a therapist that works in your Del Mar office, which is in San Diego, for those not in the area. Taylor O’Rourke worked with her. And here’s a guy man that is just raving about this. And I sent you a message last week. And now here we are, and you’re fired up to talk about the Egoscue method. So before we dive into all that, maybe just give us a little bit of lay of the land, and what’s made you the man you are today and what’s gotten you to where you’re at.
Brian Bradley
Well, behind me on my TV, you’ll see these little white cards, one right there. And one over there. Yep, those are the funeral cards from my parents. So they both died the year before COVID. Thank God, because they didn’t have to deal with COVID. My dad had dementia–– remind me to tell you the story about him in physical therapy in the leg, you know, progressive leg pressure pads, and I’ll tell you about that. But you know, to be honest, it’s it’s, uh, your past can a lot of times dictate who you are. Now, that can either work for you or that can work, you know, against you. So, you know, the great Tony Robbins would always use that. And I’m sure he pulled it from somebody like Jim Rohn or somebody where he says, Is your life working for you, or is your life working against you. And you know, my life works absolutely for me. You’re looking at the most selfish human on the planet, I do not invite drama and drama tries to get in. And that even goes for people in chronic pain, the drama of having an injury. I was blessed enough 30 years ago, 30 plus this year, to run into a gentleman named Pete Egoscue, who fixed himself coming out of the Vietnam War. He realized that the human body had the capability, you know, your god or your universe provides things for you. And his was in the jungles of Vietnam. You know, we had a command in front of them and they were walking by him and somebody puts their fists up. He dropped to the ground, they dropped to the ground, he walks in front and goes “What do you see?” And ahead of them was a young lady who was unrattling herself from all the stuff she had on, put down her basket of whatever, let’s call it rice, vegetables, whatever. Standing there, squatted down and gave birth. She wrapped the baby up umbilical cord still intact, picked up the product and walked back to her village. And at that point, he said he didn’t realize it at the time, but he remembered it. That’s how resilient the human body really is. It can basically do anything at once. You’ll see all the people like following a Wim Hof or looking at my Instagram doing the cold water immersion.
Brett Gilliland
Yeah.
Brian Bradley
It’s not easy, but it’s all psychological. So you can overcome, so when we used to John Lynch, Demetrius DuBose, Tony best Sally Trent Dilfer, anybody in the NFL back in the day we’d have the summer camps and I’d always hear Pete, of course, the Navy Seal and the in the Marine Corps running through his head. “Your mind will quit far before your body ever will.” And when you keep hearing that mantra, “your mind will quit far before your body ever will.” So don’t give into the mind. “Don’t give into the monkey mind.” You’ve heard people say that kind of stuff. Get out of your head and into your heart. Trust your instinct. Your instinct isn’t to… on that pue, that we have behind our clinic isn’t to ring the bell. Your your instinct is to “man I really wish I could go on another one.” And instead of saying “but I can’t.” We might want to ask a better question. “What would your life be like if you did?” So I have chronic pain people all the time, who we try to talk to, we don’t try because Yoda doesn’t like try. So we talk to them. Just do it and get them to understand that their body is enough. The injury is there for them, it’s not to them. So for example, my son plays Division One soccer, his whole life, he’s been training for this his whole life, he wants to go pro. Okay, great. I’ll support it any way I can. How I supported it, when he was younger, I took him to the playground three to five days a week, two hours at a time and made him made him stay for two to three hours at a time while I worked on the bench, you know, doing this or doing talking or phone calls or whatever. Getting him to realize that 360 degree movement, at that age developed into a six foot two left foot in 4.4 seconds zero to, you know, 40 yard dash, I’m gonna set zero to 60, 40 yard dash athlete, that if I had him on a US football team, he’d be very strong in the middle going across the middle catching balls. But I cared for his brain too much. So I put him into soccer, which he loved. And I love the you know, diversity of the sport, from every race known to man or woman to coaches who have no freaking clue how to talk to a teenage boy. So they have to come over that emotional adversity. I’m coaching them through it, I’m actually writing a book called “Moron” and it’s gonna have coach underneath it. It’s not true. But I think it’s a great name of a book if you want to write one with me. Because these guys, a lot of times, they don’t take into account what for example, that that soccer player at Stanford who took her own life, the stress that she was under at the D1 level, not blaming the coach only. I am partially because people don’t listen real well. They don’t see the signs they’re not trained in doing this, they want the best out of that commodity that they’re paying for, which is the college athlete. So for us, the college athlete, the high school athlete, the, the adolescent athlete, the grandfather, all of them could be in a sport like CrossFit working out together. Pickleball is every age and it’s the number one growing sport in the US right now. Number one in injury, surpassing CrossFit now, because everybody loves it, they love the community of it. I love both of them because of the community. But when you take a body that’s misaligned, like this, this picture over my left shoulder, when you miss when you misaligned that body, that’s the perfect blueprint. And you take it to the sport, I don’t care what it is picking up your baby off the couch, getting up off the toilet, walking upstairs, soccer, rugby, I don’t care what it is, your body has a blueprint for how it should move. And the bad part is that the body finds another way to move to still get you from point A to point B because it’s very, very smartly designed. But it’s so inefficient or noxious that it leads into chronic symptoms, or something more devastating. And people out there with sciatic pain, femoral nerve pain, thoracic outlet, TMJ symptoms, chronic migraines, they know what we’re talking about.
Brett Gilliland
Yeah, absolutely. And so let’s let’s dive right into this stuff. And we’ll talk more about the Egoscue method and exactly what it is. But you see me grab my shoulder here, my left shoulder, so I’ve been in pain for a week with it, right? And so what is it that you do and I know it’s around exercising and different kinds of––not like going out and lifting weights and all that stuff, but kind of walk us through, you know, and I can be your guinea pig or pick any kind of story you want. Walk us through what you’re doing, how you’re serving the people and how you’re making a difference in their life.
Brian Bradley
Okay,
URL for podcast listeners to get the eCises:
www.egoscue.com/Podcast
@egoscuemethod
@thebrianbradley
@The Egoscue Method
@TheBrian Bradley
EPISODE TRANSCRIPTION:
Brett Gilliland
Welcome to The Circuit of Success. I’m your host, Brett Gilliland, and I am with the Brian Bradley. Brian Bradley. What’s up, buddy?
Brian Bradley
Buddy? How are you? I love that “the” Brian Bradley, you know, there’s two ways that I want to spell my name and some people misspell it, they put the A before the “I”. And I send it back. I just send back a thank you there like for what? And I’m like, I’ve always wanted my name spelled that way. But you’ll learn by the end of this podcast that it really doesn’t pertain to who I am. But “the” Brian Bradley is, yeah, that’s my Instagram, Facebook, all that stuff. Because I’m not that narcissistic. I’m not that narcissistic. I am on social media, which means I am partially narcissistic. But it’s because the Tampa Bay Lightning hockey player he owned Brian Bradley, he wouldn’t sell it to me. So I had to go with the “the”.
Brett Gilliland
“The.” So you see Ohio State? I think they just put a little deal on that word. “The” Ohio State University.
Brian Bradley Yeah, they trademarked it to the Ohio State University. The question is, can “The” University of Miami use it? Can you know––
Brett Gilliland “The” Eastern Illinois University where I went?
Brian Bradley
Or mine You know, I won’t even mention where mine was.
Brett Gilliland
That’s funny. Well, hey, man, it was I was on a trip recently. And in Tahoe and my buddy Chad Coates started talking about this, the Egoscue method. And I was like, man, I’ve never heard of this. And he literally, we talked about it for like the next 10 or 15 minutes on a way to go hiking in Tahoe in the mountains. And it was amazing. I went to your website, he was talking about it. He also hired a therapist that works in your Del Mar office, which is in San Diego, for those not in the area. Taylor O’Rourke worked with her. And here’s a guy man that is just raving about this. And I sent you a message last week. And now here we are, and you’re fired up to talk about the Egoscue method. So before we dive into all that, maybe just give us a little bit of lay of the land, and what’s made you the man you are today and what’s gotten you to where you’re at.
Brian Bradley
Well, behind me on my TV, you’ll see these little white cards, one right there. And one over there. Yep, those are the funeral cards from my parents. So they both died the year before COVID. Thank God, because they didn’t have to deal with COVID. My dad had dementia–– remind me to tell you the story about him in physical therapy in the leg, you know, progressive leg pressure pads, and I’ll tell you about that. But you know, to be honest, it’s it’s, uh, your past can a lot of times dictate who you are. Now, that can either work for you or that can work, you know, against you. So, you know, the great Tony Robbins would always use that. And I’m sure he pulled it from somebody like Jim Rohn or somebody where he says, Is your life working for you, or is your life working against you. And you know, my life works absolutely for me. You’re looking at the most selfish human on the planet, I do not invite drama and drama tries to get in. And that even goes for people in chronic pain, the drama of having an injury. I was blessed enough 30 years ago, 30 plus this year, to run into a gentleman named Pete Egoscue, who fixed himself coming out of the Vietnam War. He realized that the human body had the capability, you know, your god or your universe provides things for you. And his was in the jungles of Vietnam. You know, we had a command in front of them and they were walking by him and somebody puts their fists up. He dropped to the ground, they dropped to the ground, he walks in front and goes “What do you see?” And ahead of them was a young lady who was unrattling herself from all the stuff she had on, put down her basket of whatever, let’s call it rice, vegetables, whatever. Standing there, squatted down and gave birth. She wrapped the baby up umbilical cord still intact, picked up the product and walked back to her village. And at that point, he said he didn’t realize it at the time, but he remembered it. That’s how resilient the human body really is. It can basically do anything at once. You’ll see all the people like following a Wim Hof or looking at my Instagram doing the cold water immersion.
Brett Gilliland
Yeah.
Brian Bradley
It’s not easy, but it’s all psychological. So you can overcome, so when we used to John Lynch, Demetrius DuBose, Tony best Sally Trent Dilfer, anybody in the NFL back in the day we’d have the summer camps and I’d always hear Pete, of course, the Navy Seal and the in the Marine Corps running through his head. “Your mind will quit far before your body ever will.” And when you keep hearing that mantra, “your mind will quit far before your body ever will.” So don’t give into the mind. “Don’t give into the monkey mind.” You’ve heard people say that kind of stuff. Get out of your head and into your heart. Trust your instinct. Your instinct isn’t to… on that pue, that we have behind our clinic isn’t to ring the bell. Your your instinct is to “man I really wish I could go on another one.” And instead of saying “but I can’t.” We might want to ask a better question. “What would your life be like if you did?” So I have chronic pain people all the time, who we try to talk to, we don’t try because Yoda doesn’t like try. So we talk to them. Just do it and get them to understand that their body is enough. The injury is there for them, it’s not to them. So for example, my son plays Division One soccer, his whole life, he’s been training for this his whole life, he wants to go pro. Okay, great. I’ll support it any way I can. How I supported it, when he was younger, I took him to the playground three to five days a week, two hours at a time and made him made him stay for two to three hours at a time while I worked on the bench, you know, doing this or doing talking or phone calls or whatever. Getting him to realize that 360 degree movement, at that age developed into a six foot two left foot in 4.4 seconds zero to, you know, 40 yard dash, I’m gonna set zero to 60, 40 yard dash athlete, that if I had him on a US football team, he’d be very strong in the middle going across the middle catching balls. But I cared for his brain too much. So I put him into soccer, which he loved. And I love the you know, diversity of the sport, from every race known to man or woman to coaches who have no freaking clue how to talk to a teenage boy. So they have to come over that emotional adversity. I’m coaching them through it, I’m actually writing a book called “Moron” and it’s gonna have coach underneath it. It’s not true. But I think it’s a great name of a book if you want to write one with me. Because these guys, a lot of times, they don’t take into account what for example, that that soccer player at Stanford who took her own life, the stress that she was under at the D1 level, not blaming the coach only. I am partially because people don’t listen real well. They don’t see the signs they’re not trained in doing this, they want the best out of that commodity that they’re paying for, which is the college athlete. So for us, the college athlete, the high school athlete, the, the adolescent athlete, the grandfather, all of them could be in a sport like CrossFit working out together. Pickleball is every age and it’s the number one growing sport in the US right now. Number one in injury, surpassing CrossFit now, because everybody loves it, they love the community of it. I love both of them because of the community. But when you take a body that’s misaligned, like this, this picture over my left shoulder, when you miss when you misaligned that body, that’s the perfect blueprint. And you take it to the sport, I don’t care what it is picking up your baby off the couch, getting up off the toilet, walking upstairs, soccer, rugby, I don’t care what it is, your body has a blueprint for how it should move. And the bad part is that the body finds another way to move to still get you from point A to point B because it’s very, very smartly designed. But it’s so inefficient or noxious that it leads into chronic symptoms, or something more devastating. And people out there with sciatic pain, femoral nerve pain, thoracic outlet, TMJ symptoms, chronic migraines, they know what we’re talking about.
Brett Gilliland
Yeah, absolutely. And so let’s let’s dive right into this stuff. And we’ll talk more about the Egoscue method and exactly what it is. But you see me grab my shoulder here, my left shoulder, so I’ve been in pain for a week with it, right? And so what is it that you do and I know it’s around exercising and different kinds of––not like going out and lifting weights and all that stuff, but kind of walk us through, you know, and I can be your guinea pig or pick any kind of story you want. Walk us through what you’re doing, how you’re serving the people and how you’re making a difference in their life.
Brian Bradley
Okay,
In God we trust