Send us a textLive from Time Out Market Dubai, James Knight-Paccheco sits down with one of the city’s most daring culinary innovators: Chef Reif Othman.Known for blending humor with haute cuisine (yes, he’s the guy behind the viral toilet roll cake), Reif shares his journey from creative concept to culinary cult favorite. But this episode is about much more than viral dishes - it’s about how to stay consistent, adapt to a fast-changing food scene, and build a brand that balances innovation with business smarts.Expect real talk on:- Dubai’s evolving food culture- The creative process behind his most talked-about dishes- Building a sustainable, scalable restaurant brand- Lessons every aspiring chef should hear00:00 Introduction01:06 Dubai's Culinary Scene and Trends02:14 Meet Chef Reif Othman03:56 Reif's Culinary Journey & Viral Creations12:08 Business Advice for Young Chefs16:33 Navigating New Culinary Experiences17:44 Mastering Consistency19:26 Building a Strong Brand21:41 Upcoming Projects22:38 Signature Dishes & Fan Favorites23:55 Quick Fire Round27:07 Final ThoughtsFollow Chef Reif on Instagram: https://www.instagram.com/reifo.keeThis episode is proudly brought to you by Time Out Market Dubai.🎙️ You support the show by leaving a rating on Spotify, Apple Podcasts, or wherever you get your podcast!Food is memories! 👨‍🍳👩‍🍳🌯🍣🌮🍽️Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport the showFollow The Chef JKP Podcast on Instagram HERE

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