In this  episode of The Changing State of Talent Acquisition, hosts Graham Thornton and Martin Predd welcome Maria Christopoulos Katris, Founder and CEO of Built In. Maria shares her 15-year journey growing Built In from a Chicago-based tech community to a global recruitment platform, offering sharp insights into why traditional applicant tracking systems (ATS) are failing to capture the full candidate journey and how employer branding has become a cornerstone of modern talent acquisition. With Built In’s latest trends report as a backdrop, Maria reveals why companies are doubling down on employer brand investments and how referrals are surging as a top channel for tech talent—while also exposing the limitations of relying on them.Topics include:The evolution of recruitment from job boards to a marketing-driven disciplineWhy ATS source-of-hire data is only 20% accurate and how to move beyond itThe rise of employer branding as a core pillar of talent acquisitionThe surge in referrals for tech talent and their potential impact on diversityStrategies for improving candidate experience and treating applicants like consumersThe growing importance of employer branding for internal retentionHow to educate executives on the value of employer brand investments when ROI is challenging to measureLinks:Maria Christopoulos Katris, Founder and CEO of Built InLinkedIn Built In 2025 Talent Trend ReportConnect with the Built In team to learn more about how a recruitment marketing approach will help you attract top talent."Tune in to discover how to transform your talent acquisition strategy by embracing recruitment as marketing and building a candidate-centric employer brand that stands out in today’s competitive landscape.

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