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Listen "Fred Mills: Changing the perception of Construction"
Episode Synopsis
We are joined by Fred Mills, Co-Founder and Managing Director at The B1M, to chat about his mission to change the perception of the industry. We cover The B1M's use of engaging video content, contrasted with other industry approaches and an established status quo around how the sector communicates, how we should communicate more outwardly with different generations, and when people first think of the value of Construction, what are they missing?
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