In this episode, we sit down with Shirley Hughes, the newly appointed President and CEO of Visit Fargo-Moorhead, for an insightful conversation about her journey back to the FM region and her vision for the future of our growing community.After decades leading national marketing and brand development initiatives, she’s returned home with a renewed perspective and a wealth of experience. We talk about what drew her back, her career path, and the opportunities and challenges that came with relocating back to the FM community.We also dive into Fargo-Moorhead’s rapid growth and what it means for the region’s future. Shirley shares her thoughts on how tourism can drive equitable economic development across our communities, the competitive advantages that set FM apart as a destination, and the untapped markets and segments Visit Fargo-Moorhead hopes to reach.This episode is packed with forward-thinking insights on what’s ahead for the place we call home.

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