In this insightful episode of The CFO Project Podcast, host Adam Lean sits down with Carina Thomas to explore the critical topic of "How to Be a Strategic CFO." Carina, an experienced financial professional, shares her journey from traditional accounting to becoming a strategic CFO, emphasizing the importance of looking beyond basic bookkeeping and tax preparation. She discusses how strategic CFOs use data-driven decision-making to help businesses grow, and explains why benchmarking against a company's own performance can be more valuable than industry comparisons.Accountants, CPAs, and bookkeepers will find valuable insights on transitioning from compliance-focused work to advisory services. Carina highlights the benefits of this shift, including better work-life balance and the ability to make a more significant impact on clients' businesses. She also touches on the importance of building an ecosystem of partners and the personal nature of the CFO-client relationship. Whether you're considering expanding your services or looking to enhance your strategic financial leadership, this episode offers practical advice and motivation to take your career to the next level.Sign Up For Our Newsletter:https://thecfoproject.com/newsletterAnd check out The CFO Project's free training here:https://thecfoproject.com/start-a-cfo-serviceLearn More About The CFO Project:https://thecfoproject.com/Learn More About Carina Thomashttps://www.everlifeaccountinggroup.com/

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