The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

14/04/2021 38 min Temporada 6 Episodio 1
The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

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Episode Synopsis

Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try. Key Takeaways:🌊 03:42-05:45: Generating scalable content through podcasting👩‍🎓 09:57-11:33: How to focus your podcast marketing strategy✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think💡 14:34-16:03: Making your content as discoverable as possible💰 17:47-19:11: How to define "success" in B2B podcasting🗂 22:17-24:02: How podcast networks can help your business🎧 25:09-26:45: How do you get into a podcast network?🗝 33:06-34:43: Advice for people wanting to start their own podcast🚸 36:48-37:47: How Tobe (and Casted) can help with your podcastRelated Resources:Tobe Agency's Website: https://www.tobeagency.co/Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/

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