In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.Key Takeaways:📝 Shifting messaging and outreach to focus on engagement🤿 Seeing the opportunity to dive deeper into content production🧰 Content is the Swiss Army knife of marketing🤝 Engaging and supporting customers👀 Seeing the silver lining as a team🧑‍🏫 Advice for marketers

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