What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to the Las Vegas strip in the coming years? These are all insightful questions we get answered in this educational interview with Oliver Lovat, Managing Director of Denstone REA Consultants. Topics Discussed Include: How Lovat entered the gaming industry Driving Strategic Competitive Advantage How casinos can differentiate strategically Psychology of the Casino Customer and how to measure How the name "Caesar's Palace" came to be Brand Equity in Las Vegas Impact of Environment on Customer Emotional Response Is a Visionary Vital for success History of financing casinos Future changes of the Las Vegas Strip How will Vegas make a full return from the pandemic

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