Welcome to The Cash Pay Podcast — your go-to show for MedSpa, IV therapy, and wellness business owners who want real, actionable strategies to grow and scale their cash-pay practice with confidence.In this episode, host Hillary Small, founder of The MedSpa Society, breaks down the essential strategies for building a million-dollar aesthetics and wellness practice. You’ll learn how understanding patient value, leveraging AI and professional advisors, creating a strong brand, and crafting a smart service menu can set you up for long-term success. Hillary also highlights why investing in marketing and focusing on patient retention are the true drivers of sustainable growth.👉 Download our free tactical guide for launching and growing your practice — linked in the show notes!🎧 Listen now and subscribe so you never miss an episode.Learn More & Connect:Website: ⁠www.themedspasociety.com ⁠Instagram: ⁠@medspasociety⁠Connect With Hillary: ⁠[email protected]⁠Free Tools & Resources to Grow Your Business:⁠MedSpa & Wellness Practice Start-Up Guide⁠⁠The MedSpa Society’s Little Black Book of Vendors & Resources

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