Starting a marketing agency just before Covid wasn’t part of the plan, but 12 months later and Yonder is going from strength to strength. Chris left his well-paid corporate gig to fulfil a decade-long dream, and also adopted two kids along the way. Chris shares his take on digital marketing and business, as well as the emotions around adopting. There never was the right time to do any of this, but at some point Chris realised that when he said 'I'll do it when...' was just another way of saying 'I'm afraid to'. So he did it.Contents1m 21s: I grew up in a Southern Baptist Preacher’s house6m 01s: Empathy has been the key to success12m 21s: Turning down Disney was turning down a dream15m 48s: That classic side-hustle18m 26s: The decision to adopt30m 18s: ‘Balance’ is a constant struggle, but golf helps36m 11s: The future of Yonder37m 48s: You don’t have to be perfectSupport the show

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