Listen "Why building a personal brand is necessary in 2025"
Episode Synopsis
What if you could turn 50 views into millions—without chasing trends or losing your authenticity?In this episode, Captain Curt sits down with Brandon Fortino, founder of Short Form Pros, who went from filming high school promo videos to helping founders and creators dominate their industries through content. From Jakarta to running a high-output media agency in San Diego, Brandon unpacks the exact mindset, frameworks, and tools that fuel his clients’ growth.They dive into detaching from vanity metrics, building content that connects instead of just going viral, and the “COS” framework that consistently generates high-performing videos. Brandon shares how to blend storytelling with strategy, use AI without losing trust, and pivot your content without confusing your audience. He also opens up about client transformations that turned small online presences into deal-making machines.Whether you’re a founder, creator, or marketer ready to finally see results from your content, this conversation is packed with clarity, strategy, and momentum.This episode is a masterclass in turning consistent posting into consistent growth—one video at a time.Timestamps00:00 – The key mindset every creator needs to win online02:30 – Brandon’s journey from Jakarta to content creator07:32 – The moment that sparked his content career10:02 – How perception shapes your online presence12:34 – Why authenticity beats perfection in content17:35 – Finding what makes your content truly unique30:09 – How to win deals over bigger competitors40:13 – Why trust matters more than views42:44 – Drawing the line with AI in creative work47:47 – The COS viral content framework explained55:20 – Why LinkedIn is a goldmine for growth1:20:25 – Final advice for entrepreneurs in 2025CONNECT WITH US:Instagram: @thecaptaincurtTikTok: @thecaptaincurtYouTube: https://www.youtube.com/@thecaptaincurt_Website: www.captaincapital.comInvest With Curt: Start Here: https://www.captaincapital.com/invest CONNECT WITH BRANDON FORTINO:Instagram: https://www.instagram.com/brandon.fortino/Short Form Pros: https://www.shortformpros.video/ TAGS:#ContentCreation #ContentStrategy #ShortFormContent #BuildTrust #MarketingThatWorks CONNECT WITH US:Instagram: @thecaptaincurt TikTok: @thecaptaincurt YouTube: https://www.youtube.com/@thecaptaincurt_ Website: www.captaincapital.com Invest With Curt: Start Here: https://www.captaincapital.com/invest P.S. If you're enjoying the show, do us a favor—leave a review and give us a 5-star rating. It's free, takes 30 seconds, and helps us reach more listeners who need this kind of no-fluff insight.
More episodes of the podcast The Captain Curt Show
How to Access $500K in 0% Business Credit
15/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.