Using Marketing Data to Make Profitable Choices

The Captain Coder Podcast
29/11/2022 15 min Temporada 2 Episodio 25
Using Marketing Data to Make Profitable Choices

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Episode Synopsis

I have a quick question for you. When I say the phrase “using marketing data” do you get a little scared?Do you kind of want to hit back and not think about it?Hey, I get it!I may be a coder but my natural skillset is heavily creative, not logic. I joke to my accountant mom all the time that I don’t understand why she actually likes her job.But something she’s said to me a few times over the years holds true for marketing data, too.“Numbers tell a story.”
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