Growing a business is hard. Growing a web design and development business can be a special kind of difficult.Want to know a shortcut to improving your marketing's effectiveness, increasing your leads, and getting a better connection up front with your prospects?Inject some humanity into your marketing!I know, this sounds a bit crazy. You're selling a service to a business, right? Yes, but behind every decision is at least one decision maker who is, well, human.In today's episode, I'm going to walk you through what adding some humanity into your marketing looks like, how you can connect to those essential human needs, and how you can change up your own marketing to improve the leads you're getting.Mentioned Resources:Episode 32 - Discovering What Your Target Audience WantsEpisode 39 - 7 Mistakes Web Designers Make with Social MediaMarketing Rebellion by Mark Schaeffer 

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