The age old debate in marketing has long been how do you switch up your strategies when you're a B2B company or a B2C one.If you're dealing with businesses as your main customers, surely that's so incredibly different than when you're selling directly to a consumer, right?Well, frankly, that's kind of wrong.Cause the thing is, whether you're a B2B brand or a B2C one, your customers all have one thing in common - they're human.In this week's episode, learn the real differences between B2B and B2C marketing and how you can connect with your target audience in an authentic, human way.

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