The main goal of any website is to drive conversions of some kind. If you want to command the premium fees for the websites you're building, you have to be providing the value that matches those fees. About the only way that you can provide value with website design and development? Make it convert!For many of your customers, conversions can be direct product sales. But if you're working with service providers, coaches, or even local businesses, a conversion might be defined a little differently. For many of my clients, conversions can look like getting a contact form, a phone call, or a person walking through their front doors.You can't just throw a website up and hope it converts. You have to follow proven steps that take a browser from cold lead to interested buyer.While a lot of that is done through the copy (we talked about how to write website copy that sells in episode 9), there are plenty of things you can do with the design of the site to increase and improve conversions.Especially if you're not a trained graphic designer, this episode will help you to create websites that sell with just a few simple design tips.Make sure you listen all the way to the end, because #7 is my absolute best tip for improving conversions.Mentioned Resources:Contrast Checker - https://webaim.org/resources/contrastchecker/

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