Businesses rely on water as a critical resource in the production and delivery of food and manufactured goods. Water stress can drive up costs, cause a significant disruption and lead to delays. Some say water is too cheap, too available, and often subsidized, causing overuse and poor stewardship. Our guest, Dr. Alex Money, Principal Investigator at Oxford University and founder of Watermarq, helps us address a series of questions related to the proposal for a rethink of water pricing: What are the tradeoffs to raising the price of water? Will this lead to better management of resource? Or just end up as a another effective tax? What are the risks to both businesses and communities if we don’t act?This episode was recorded on 12/12/24- The Call is a series of live video conversations featuring expert guests from the U.S. Chamber's Global Intelligence Desk. Live access to The Call is a benefit to the Chamber’s members; however, we are pleased to provide recordings of the calls for wider listening thereafter.Learn more about the Global Intelligence Desk: https://globalintelligencedesk.com/Join the conversation on LinkedIn: / global-intelligence-desk

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