Is Consumer Research Still Relevant in Today's Environment? | The C-Suite Spot Episode 1

25/06/2025 48 min

Listen "Is Consumer Research Still Relevant in Today's Environment? | The C-Suite Spot Episode 1"

Episode Synopsis

The Future of Consumer Research: Insights from Top Industry Leaders | The Visionise C-Suite Spot PodcastHosted by Rob Iles, Founder & MD of Visionise, the panel features top industry leaders Sharon Cahill, Marketing Director at corporate finance firm Corbett Keeling; James Cornish, former Tesco buyer and now an independent insight consultant; Jamie Williams, Managing Partner at London-based creative agency Isobel; and David Wilkinson, newly appointed Associate Commercial Director here at Visionise and former Business Development Director at The Billington Group.In this episode of the Visionise C-Suite Spot podcast, we explore the evolution and relevance of consumer research in today's business environment.Together, they unpack the shifting role of insight in high-stakes decisions -from deal-making to innovation and discuss the risks of over-relying on data without interpretation. They explore why triangulation is emerging as a leadership skill, where AI can surface patterns but not meaning, and why better questions - more than bigger datasets - often unlock the next growth opportunity.Tune in for actionable strategies and expert opinions on maximising the value of consumer research