Show 62 - The Content State Of Mind - Attitudes to Branded Content

the c-suite podcast
27/01/2018 31 min
Show 62 - The Content State Of Mind - Attitudes to Branded Content

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Episode Synopsis

Russell Goldsmith welcomes back to the show James Erskine, Managing Director of The Big Shot, to discuss the findings of his agency's latest research into consumer attitudes to branded content. They were joined by Hannah Bourne, Marketing Director Children's at Penguin Random House UK.

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