The creative industry isn’t all glamour and Instagram highlights. In this end of year Creative Chats episode, Bernadette and Alexander break down the five biggest lessons they’ve learnt working in media, presenting, photography, and digital content in 2025. From why not everyone is made for media, to the truth about Instagram growth, the difference between real photographers and hobby creators, and the importance of ignoring advice from people doing less than you, this episode goes deep into what it actually takes to build a successful creative career today. If you work in the media industry, content creation, social media marketing, or you’re trying to grow your personal brand in Perth or beyond, this is the reality check you need. Listen now and level up your mindset for 2026.

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