ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Challenger Brands with Prentice Howe"
Episode Synopsis
Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.
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