708: The role of creativity in advertising

16/12/2024 23 min Episodio 708

Listen "708: The role of creativity in advertising"

Episode Synopsis

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.
Join us and grab a copy of his book here: https://amzn.to/3VtKkaY