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Listen "688: The narratives that connect us to our customers"
Episode Synopsis
Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.
Why is this such an underused strategy? Join us to find out.
And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp
Why is this such an underused strategy? Join us to find out.
And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp
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